Examlex
The top level in Maslow's hierarchy of needs is
Building Bonds
The process of creating connections and relationships between individuals or groups.
Brands and Customers
The relationship and interaction between companies (brands) and the people who purchase and use their products or services (customers).
Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement by providing value beyond the product or service itself.
Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and buying preferences.
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