The Six Major External Factors That Can Influence the Marketing

question 71

True/False

The six major external factors that can influence the marketing environment of a firm are: economic factors, demographic factors, technological factors, political factors, legal factors, and sociocultural factors.

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Definitions:

Individuation

The process by which an individual becomes distinct and develop their own personality, independent of the influences of others.

Levinson

Known for his work on adult development, Daniel Levinson proposed a theory outlining a series of stages through which adults progress during their lives.

Jung

A reference to Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology.

Sandwich Generation

A generation of people who care for their aging parents while supporting their own children.