When a Group of Consumers Is Viewed as "Uncool" by Your

question 125

Multiple Choice

When a group of consumers is viewed as "uncool" by your primary target market, the "uncool" group would be considered a(n) ________ reference group.

• A)aspirational
• B)negative
• C)dissociative
• D)avoidance
• E)membership

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Definitions:

Inductive Argument

An argument that only claims that its conclusion probably follows from the premise.

Definitional Premise

A premise containing the definition of a key term.

Analogies

Comparisons between two things, typically for the purpose of explanation or clarification.

Valid Deductive Argument

A form of reasoning where if the premises are true, the conclusion must also be true.