As Described in Your Text, How Did Marketers at Disney

question 118

Multiple Choice

As described in your text, how did marketers at Disney utilize technology to provide a more hassle-free experience at their theme parks?

• A)by introducing wristbands with a radio-frequency identification device
• B)by installing smartphone charging stations
• C)by providing users with a park pass that could be used for their entire stay
• D)by introducing a laser stamp that could be used instead of a park pass
• E)by installing monitor screens showing wait times for various rides/attractions

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Definitions:

CCA Rate

Capital Cost Allowance rate; a method of depreciation used for tax purposes in Canada, allowing a business to deduct the cost of certain assets.

Required Rate of Return

The minimum percentage return an investor expects to achieve by investing in a specific asset or project.

Net Working Capital

The gap between a firm's current assets and its current liabilities, showcasing the business's liquidity and its ability to operate efficiently.

Project Analysis

The process of evaluating the financial viability, stability, and profitability of a project before committing resources.