When Marketers Use Social Media to Increase Awareness and Enhance

question 34

Multiple Choice

When marketers use social media to increase awareness and enhance relationships with donors, they are responding to which type of external force in the marketing environment?

• A)demographics
• B)economic
• C)legal
• D)sociocultural
• E)technological

Recognize the significance of noncash investing and financing activities.

Apply the direct and indirect methods for reporting cash flows from operating activities.

Interpret the impact of various transactions on cash flow statements.

Understand the full disclosure principle in the context of noncash activities.

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Definitions:

Buying Center Tendencies

Patterns or habitual behaviors of a buying center, which is a group of individuals within an organization that make decisions about significant purchases.

Minor Modification

Small adjustments or changes made to a product or service to enhance its appeal or functionality without overhauling its core attributes.

Buy Classes

Consist of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.

Organizational Buying

The process by which businesses and institutions purchase products or services for use in the operations, production, or reselling.