Thinking About Why Distrust Is a Barrier to Sustainable Consumer

question 24

Multiple Choice

Thinking about why distrust is a barrier to sustainable consumer behavior, how can marketers overcome this barrier?

• A)by promoting the firm's sustainable products in an honest and ethical way
• B)by finding ways to deliver products to sustainability-minded customers regardless of where they live
• C)by promoting the product in such a way that consumers will feel guilty for not buying it
• D)by explaining why the sustainable product helps the environment
• E)by designing sustainable products of the highest quality

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Definitions:

Effective Interest Rate

The actual return on an investment, taking into account the effect of compounding interest.

Cash Cycle

The process that manages the time it takes for a company to convert its investments in inventory and other resources into cash flows from sales.

Operating Cycle

The average time period between purchasing inventory and receiving cash from sales of the inventory.

Inventory Period

The average time an item remains in inventory before being sold, reflecting the turnover rate of a company's stock and efficiency in managing inventory.