There Are Six Types of Major External Factors That Influence

question 100

Short Answer

There are six types of major external factors that influence the marketing environment of a firm. They are sociocultural, demographic, technological, economic, legal, and ________.

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Definitions:

GDP

Gross Domestic Product is the aggregate value, in terms of money or market price, of all end products and services generated within the confines of a country during a certain period.

Socioeconomic Variables

Characteristics that define the social and economic factors of individuals or groups, such as income, education, and occupation.

Standard of Living

The scope of wealthiness, contentment, material commodities, and life's necessities accessible to a certain class within the social economy or a defined area.

Frans Hals

A Dutch Golden Age painter known for his portraits, depicting lively and spontaneous expressions.