While Shopping for Back-To-School Clothes, Miranda Uses Apps on Her

question 99

Multiple Choice

While shopping for back-to-school clothes, Miranda uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?

• A)economic
• B)demographic
• C)legal
• D)sociocultural
• E)technological

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Definitions:

Discriminate

To make a distinction in the treatment of different categories, especially on unjust grounds such as race, gender, age, or sexual orientation.

Civil Rights

Rights protecting individuals' freedom from infringement by governments, social organizations, and private individuals, typically ensuring one's ability to participate in civil and political life without discrimination or repression.

Privacy Zone

An individual's or group's preference for a certain level of privacy, reflecting the physical or psychological space desired to feel secure and free from unwanted intrusion.

Customer Privacy

The protection and careful handling of personal, private, and sensitive information of customers by businesses and organizations.