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When a Company Monitors Developments Outside the Control of the Firm

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Short Answer

When a company monitors developments outside the control of the firm with the goal of detecting and responding to threats and opportunities, it is engaged in _______ _______.


Definitions:

Asset Utilization

The degree to which a company or an organization makes effective use of its assets in generating revenue or achieving its objectives.

Channel-Spanning Performance Measures

Metrics that evaluate the effectiveness and efficiency of a company across multiple distribution channels or stages of the supply chain.

Reverse Flows

Processes involved in the return or recycling of products and materials from the consumer or final user back to the originating company or to a third-party for disposal or re-use.

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