What Element of the Control Section of the Marketing Plan

question 15

Multiple Choice

What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?

• A)the contingency plan
• B)the organizational structure
• C)the situation analysis
• D)the implementation plan
• E)the strategic plan

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Definitions:

IFRS

Stands for International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that guide companies in preparing financial statements on a global basis.

U.S.GAAP

United States Generally Accepted Accounting Principles, which are accounting standards used in the U.S. to prepare, present, and report financial statements.

Profitability

A rephrasing of profitability analysis, it refers to a company's ability to generate profit from its operations relative to its costs.

Productivity

A measure of efficiency that shows the amount of output produced per unit of input.