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Arm & Hammer Baking Soda Is Best Known for Its

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Arm & Hammer baking soda is best known for its use in baking. The company, however, would like to increase its market share to include household and personal care products. By taking the original product and creating new products that it can sell to its existing markets, the company is using a ________ ________ strategy.


Definitions:

Gender Differences

Variations in the attributes, behavior, physiology, and roles traditionally associated with men and women, influenced by biological, cultural, and social factors.

Heart Disease

A range of conditions that affect the heart, including coronary artery disease, heart attacks, congestive heart failure, and congenital heart defects.

Middle Adulthood

A developmental stage typically ranging from the late 30s to the early 60s, characterized by stability, maturity, and increased responsibility.

Menopause

The time in a woman's life when her menstrual periods stop permanently, marking the end of her reproductive years, typically occurring in her late 40s to early 50s.

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