Think About the Various Marketing Strategies as You Read the Following

question 157

Multiple Choice

Think about the various marketing strategies as you read the following choices to determine which one describes a market penetration strategy.

• A)Precious Gems is selling its new line of necklaces to a new market overseas.
• B)Toys for Boys sells its toys in California, but now it wants to sell them all over the United States.
• C)Luxury Lighting wants to sell its existing products in new retail outlets.
• D)The Exotic Fishbowl is now adding a line of aquarium accessories to sell to its existing customers.
• E)Rita's Taco Barn is thinking of how it can sell more of its current menu to the regular customers that dine in her restaurant at lunchtime.

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Definitions:

Withdrawals

Amounts of money taken out from a business by the owner(s) for personal use, not considered a business expense.

Fees Earned

Revenue generated from services provided or work completed during a specific period.

Adjusted Trial Balance

A final tally of all financial accounts, after adjustments, used to prepare financial statements, ensuring the total debits equal total credits.

Income Statement Columns

Sections within an income statement that categorize financial data, such as revenues and expenses, to help in analyzing a company's financial performance over a specific period.