What Two Important Metrics Do Marketers Use to Evaluate Profitability

question 154

Multiple Choice

What two important metrics do marketers use to evaluate profitability?

• A)gross margin and marketing expenditures
• B)customer acquisition and continuing sales to established customers
• C)new lines of business and individual customer profitability
• D)continuing sales to established customers and new sales from expanding markets
• E)customer acquisition and individual customer profitability

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Definitions:

Internet Options

A set of configurations available in web browsers or operating systems that allow users to modify settings related to internet connectivity, security, privacy, and content.

Rooting

A term used to describe accessing or having an operating system on a mobile device in such a way that the user has an increased level of privilege on the device. It is often associated with attaining privileged control on Android devices. Compare with jailbreaking iOS-based devices such as iPhones.

Spear Phishing

A highly targeted form of phishing where the attacker focuses on a specific individual or organization to deceive recipients into revealing confidential information.

Network Location Profile

A Windows feature that allows users to configure different network settings based on the network they are connected to, such as Home, Work, or Public.