Tony's Fitness Club Was Originally Geared Toward Men Who Primarily

question 139

Short Answer

Tony's Fitness Club was originally geared toward men who primarily wanted to lift weights. Tony has developed an ad campaign designed to inform women of the benefits of weightlifting in hopes of increasing memberships at the club. In this example, Tony is using a ________ ________ strategy.

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Definitions:

Discursive Racism

A form of racism that is expressed through written and spoken communication (discourse). It manifests in racial slurs and hate speech, and in words with racial meaning embedded in them.

Racial Slurs

Insulting or demeaning expressions based on race or ethnicity, intended to degrade or dehumanize individuals or groups.

Canadian History

The historical development and events that have shaped Canada, its people, and its cultural and political identity.

Institutional Racism

The systemic distribution of resources, power, and opportunity in a society to the benefit of people who are white and the exclusion and detriment of people of color, embedded within laws, policies, and practices of public and private institutions.