What Two Important Metrics Do Marketers Use to Evaluate Profitability

question 154

Multiple Choice

What two important metrics do marketers use to evaluate profitability?

• A)gross margin and marketing expenditures
• B)customer acquisition and continuing sales to established customers
• C)new lines of business and individual customer profitability
• D)continuing sales to established customers and new sales from expanding markets
• E)customer acquisition and individual customer profitability

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Definitions:

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The process of learning and internalizing the values, beliefs, and norms of our social group, by which we become functioning members of society.

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Relationships characterized by the presence of physical, emotional, sexual, or psychological abuse between partners.

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The allocation of roles, tasks, and responsibilities between males and females, often based on societal norms and stereotypes, leading to inequality.

Household

A living arrangement where people, related or unrelated, share living quarters and responsibilities such as bills and chores.