In 1996 McDonald's Started Offering the Arch Deluxe

question 13

Multiple Choice

In 1996 McDonald's started offering the Arch Deluxe. From the beginning the product failed to sell well, further compounded by low growth in fast food sales McDonald's discontinued the product. Under the BCG Matrix the Arch Deluxe would be considered a

• A)question mark.
• B)cash cow.
• C)skunk.
• D)dog.
• E)star.

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Definitions:

Operating Objectives

Short-term goals or targets that are set by an organization to guide its daily operations towards achieving broader strategic goals.

Mission Statement

An official overview of the goals and principles held by a corporation, institution, or person.

Business Model

A plan for making a profit by generating revenues that are greater than costs.

Core Values

Fundamental beliefs or principles that guide the behavior and decision-making processes within an organization.