A Business Is Trying to Determine Which Customers Buy Its

question 52

Multiple Choice

A business is trying to determine which customers buy its products online versus going to its retail stores. By doing so, the firm is engaged in which step of the customer relationship management process?

• A)gathering specific customer information
• B)storing and analyzing information
• C)identifying current customers
• D)utilizing analysis to build customer relationships
• E)understanding how customers interact

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