A Product Possesses a ________ ________ When It Enjoys a Superior

question 153

Short Answer

A product possesses a ________ ________ when it enjoys a superior position over competing products because consumers believe it has more value than other products in its category.

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Definitions:

Hypnotizes

The act of inducing a trance-like state in which a person is more open to suggestion, typically for therapeutic purposes.

Schema

A cognitive framework or concept that helps organize and interpret information, based on experiences, to understand the world.

Vivid

Producing powerful feelings or strong, clear images in the mind.

Schema-Based Memory

Memory model suggesting that what we remember is influenced by our knowledge structure or schemas—frameworks that help us organize and interpret information.