As It Relates to Customers, the Aim of Marketing Is

question 98

Multiple Choice

As it relates to customers, the aim of marketing is to

• A)provide customers with value.
• B)increase profits by ensuring customers pay the highest price possible for a product.
• C)accurately and truthfully advertise the product.
• D)generate repeat sales from each and every customer.
• E)reduce the number of customer complaints.

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Definitions:

Production Possibilities Curve

A graphical representation showing the maximum combinations of goods or services that can be produced with a fixed amount of resources.

Operating Inefficiently

Conducting business in a manner that does not maximize output or profits relative to input and resources.

Technological Advance

The development and application of innovative tools, machines, systems, and methods to improve processes, productivity, and efficiency.

Production Possibilities Curve

A graphical representation showing the maximum combination of goods or services that can be produced with a fixed amount of resources.