The Perceived Benefits, Both Monetary and Nonmonetary, That Customers Receive

question 99

Multiple Choice

The perceived benefits, both monetary and nonmonetary, that customers receive from a product compared with the cost associated with obtaining it is referred to as

• A)customer value.
• B)relationship marketing.
• C)the marketing mix.
• D)a marketing exchange.
• E)benefit segmentation.

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Definitions:

State Unemployment Taxes

Taxes paid by employers to their state government to fund unemployment insurance benefits for workers who have lost their jobs.

Payroll Tax

Taxes imposed on employers or employees, usually calculated as a percentage of the salaries that employers pay their staff.

Schedule H

A form filed with the IRS to report taxes owed on wages paid to a household employee.

Federal Taxes

Taxes imposed by the federal government on income, payroll, property, sales, and other activities, used to fund national programs and services.