What Is the Key to Creating Value

question 73

Multiple Choice

What is the key to creating value?

• A)being the first to create a new product or service
• B)making sure that products are priced lower than the competition
• C)providing consumers with benefits that meet their needs and wants
• D)convincing consumers that they need a product, even if they do not perceive that they do
• E)accurately advertising a product

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Definitions:

Oxytocin

A hormone and neurotransmitter often associated with social bonding, childbirth, and breastfeeding.

Hormone/Neurotransmitter

Chemical substances that act as messengers in the body, with hormones being released into the bloodstream and neurotransmitters being involved in transmitting signals across nerve synapses.

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something.

Endorphins

Chemical substances in the nervous system that are similar in structure and action to opiates; they are involved in pain reduction, pleasure, and memory and are known technically as endogenous opioid peptides.