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When It Comes to Using Social Media to Respond to Customer

question 142

Multiple Choice

When it comes to using social media to respond to customer complaints, research by Nielsen found that 42 percent of 18- to 34-year-olds expect customer support within ________ of a question or complaint.


Definitions:

Complementary Products

Goods that are consumed together, where the use or consumption of one product increases the demand for another.

Substitute Products

Products that can serve as replacements for one another; when the price of one increases, the demand for the other typically increases.

Cross Elasticity of Demand

A measure of how the quantity demanded of one good responds to a price change of another good, showing the interdependence of demands.

Price of Tea

The cost for which tea is sold, which can vary based on factors like quality, location, and market conditions.

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