Which Trend Is Accurate Regarding the Future of Marketing

question 130

Multiple Choice

Which trend is accurate regarding the future of marketing?

• A)Posting news and information online in social media sites has not proven to be as successful as marketers thought since consumers often doubt the accuracy of the information posted.
• B)As technology impacts the business world, firms will need to explore new models that address what customers want and how they prefer to receive information.
• C)The number of cable television subscribers has increased in recent years, signaling to marketers that television advertising is still the preferred choice for marketing products.
• D)With the advent of technology, the basic goal of marketing has changed from how to create, communicate, and deliver value to consumers to how to better segment and target consumer markets.
• E)Even though newspaper circulation has decreased in recent years, it is still the preferred way to advertise because of its low cost.