In Marketing, States of Felt Deprivation Are Referred to as

question 142

Multiple Choice

In marketing, states of felt deprivation are referred to as

• A)opportunities.
• B)desires.
• C)wants.
• D)cravings.
• E)needs.

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Definitions:

Net Present Value

A valuation method used to determine the attractiveness of an investment opportunity, calculating the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Profitability Index

A financial metric used to evaluate the desirability of an investment or project, calculated as the present value of future cash flows divided by the initial investment cost.

Discounted Payback

is a capital budgeting method that calculates the period of time required for the discounted cash flows from a project to recoup its initial cost.

Wholesale Book Outlet

A distributor that sells books in large quantities at discounted prices, primarily to retailers, libraries, and educational institutions.