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A New Pizza Shop in Town Allows Customers to Create

question 47

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A new pizza shop in town allows customers to create their own individual pizzas using various toppings. The store owners have decided to have a contest for the most unique customer creation. They are asking customers to create a pizza, take a picture of their creation, and post it on their Facebook page as well as on Instagram so people can vote for their favorite. The winning creation will be featured on the shop's menu. This use of social media relates to which element of the marketing mix?


Definitions:

Covenants Not to Compete

Agreements often included in employment contracts that restrict an employee's ability to engage in business activities that compete with their employer after the employment ends.

Sale of Business

The process or transaction in which ownership of a business is transferred from one party to another.

Breach of Contract

The violation of any terms or conditions in a contract without legal justification.

Valid License

An official permission or permit that meets all legal requirements to engage in a particular activity or profession.

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