The Leprechaun That Appears on the Box and the Slogan

question 140

Multiple Choice

The leprechaun that appears on the box and the slogan "They're Magically Delicious" are elements that help to identify Kellogg's __________ from that of its competitors.

• A)style
• B)brand
• C)trademark
• D)logo
• E)patent

---

Definitions:

Average Rate

Typically refers to the mean value of a series of rates (such as interest or exchange rates) over a specified period of time.

Investment Account

A type of financial account that holds investments such as stocks, bonds, mutual funds, and ETFs, often managed by financial institutions or individuals to meet long-term financial goals.

Investing

Employment of financial assets aimed at producing income or profit.

Perpetuity

A financial term describing an annuity that pays a constant amount indefinitely.