The Advent of Social Media as a Communication Tool for Marketers

question 106

Multiple Choice

The advent of social media as a communication tool for marketers has made companies

• A)hesitant about communicating on that platform.
• B)proactive in their communication approach.
• C)less willing to communicate with their customers.
• D)reactive in their communications approach.
• E)abandon other sources of customer communication.

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Definitions:

Greco-Roman World

A term referring to the regions and cultures that were directly influenced by the language, culture, government, and religion of the ancient Greeks and Romans.

Cornelia Presenting Her Children

A historical reference to Cornelia, mother of the Gracchi brothers, who when asked about her jewels, presented her sons as her most precious treasures.

Grand Tour

A traditional trip through Europe undertaken by mainly upper-class European young men of means, intended as an educational rite of passage.

Neoclassicism

An 18th-century artistic movement inspired by the art and culture of ancient Greece and Rome, emphasizing harmony, clarity, and restraint.