You Are Designing a Marketing Campaign to Help the American

question 107

Multiple Choice

You are designing a marketing campaign to help the American Red Cross recruit new members and volunteers to assist its organization. This type of marketing is referred to as

• A)services.
• B)for-profit.
• C)social media.
• D)head hunting.
• E)nonprofit.

---

Definitions:

Arbitrage

The simultaneous purchase and sale of the same assets in different markets to profit from unequal prices.

Vertical Contracts

Agreements between firms at different levels in the supply chain, such as between a manufacturer and a retailer, to control the terms of sale or distribution.

Upstream Price Discrimination

A pricing strategy where producers or wholesalers charge different prices to retailers or distributors, often based on the amount being purchased or the bargaining power of the buyer.

New Product

refers to a good or service recently developed or introduced to the market that fulfills a newly identified or existing customer need.