Brandi Used to Work in the City Where She Would

question 39

Multiple Choice

Brandi used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. As it relates to marketing, these things represent a ________ for Brandi.

• A)dilemma
• B)want
• C)need
• D)desire
• E)craving

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Definitions:

Single-strand Chain

A series of connected entities or elements that follow one after the other in a single line or sequence.

Grapevine

An informal channel of communication within an organization, relying on social networks rather than official routes of communication.

Rumor

An unverified piece of information, story, or report of uncertain origin that spreads from person to person, often fueled by speculation.

Probability Chain

A sequence of events linked by the likelihood of one event leading to another, used in the analysis of outcomes and decisions.