The Leprechaun That Appears on the Box and the Slogan

question 140

Multiple Choice

The leprechaun that appears on the box and the slogan "They're Magically Delicious" are elements that help to identify Kellogg's __________ from that of its competitors.

• A)style
• B)brand
• C)trademark
• D)logo
• E)patent

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Definitions:

Dividend Yield Ratio

A financial metric indicating the annual dividends paid by a company as a proportion of its share price.

Book Value Per Share

A measure that represents the equity available to shareholders divided by the number of outstanding shares.

Indirect Method

A method of computing the net cash provided by operating activities that starts with net income and adjusts it to a cash basis.

Net Cash

The amount of cash available after accounting for cash inflows and outflows.