According to Your Text, in Order to Get Stakeholders to Agree

question 139

Multiple Choice

According to your text, in order to get stakeholders to agree to sustainability initiatives, marketers must

• A)communicate a sustainability vision that highlights the potential benefits for each stakeholder.
• B)show how market share is being lost to competitors engaged in sustainable marketing.
• C)provide proof that sustainability efforts will be profitable.
• D)be able to come up with a promotional strategy that highlights the firm's efforts.
• E)convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.

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Definitions:

Dishonest Employees

Workers who engage in fraudulent or unethical behavior, potentially harming their employer financially or reputationally.

Fraudulent Activity

An illegal act involving the intentional deception or misrepresentation that an individual or entity makes to gain a benefit or advantage.

Debit Memorandum

A document or entry recorded by an entity that decreases a balance in another's account, typically used in adjustments between businesses.

Cash Balance

The amount of cash a company has on hand at a given time, reflecting its liquidity.