The Principle of Informed Consent as It Pertains to Marketing

question 23

Multiple Choice

The principle of informed consent as it pertains to marketing ethics means that

• A)permission is granted in the full knowledge of the likely consequences.
• B)no marketing action is taken on behalf of the company without permission.
• C)customers that post company reviews must inform the company they are posting about.
• D)companies must agree to be transparent in all marketing actions.
• E)companies must grant permission to customers wishing to engage with them on social platforms.

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Definitions:

Accounts Receivable

Money owed to a company by its customers for products or services that have been delivered but not yet paid for.

Accounts Receivable Balance

The total amount of money owed to a company by its customers for goods or services sold on credit.

Accounts Payable Balance

The total amount owed by a company to its suppliers or creditors for items or services purchased on credit.

Raw Materials Purchases

The total cost or expenditure associated with buying raw materials that will be used in producing goods.