A Type of Environmental Marketing Activity That Involves Substantive Changes

question 46

Multiple Choice

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as ______ greening.

• A)quasi-strategic
• B)tactical
• C)limited
• D)substantial
• E)strategic

---

Definitions:

Tying Arrangements

A business practice where a seller requires the buyer to purchase other products as a condition of getting the desired product.

Federal Trade Commission

A U.S. federal agency tasked with consumer protection and the prevention of anti-competitive business practices.

Sherman Act

A landmark federal statute in the antitrust law of the United States, passed in 1890, which prohibits monopolistic practices and promotes competition.

Justice Department

A government department responsible for the enforcement of the law and administration of justice, primarily at a federal level.