Brandi Ordered a New Swimsuit Online

question 79

Short Answer

Brandi ordered a new swimsuit online. Once the order was complete, the company sent her an e-mail with a link to the shipping status of her order. Brandi could use this link at any time to see exactly where her package was in the delivery process. This is an example of ________ ________ communication.

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Definitions:

Global Business

The conduct of business activities that involve transactions across national borders, reflecting the international scope of today's economies.

Strategic Channel Alliance

A partnership between two or more organizations that use the same distribution channel to reach customers, often to enhance efficiency and expand market reach.

Marketing Channel

A marketing channel consists of the individuals, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

Basic Product

The essential features or the core benefit that a consumer receives from a product, excluding any additional features, branding, or packaging.