A Company That Tracks Customers' Shopping Patterns and Then Sends

question 119

Multiple Choice

A company that tracks customers' shopping patterns and then sends them sales offers that complement their previous purchases is engaged in

• A)customer segmentation analysis.
• B)share of customer management.
• C)lifetime value marketing.
• D)customer relationship management.
• E)target market segmentation.

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Definitions:

DuPont

A science and technology company that was originally founded in 1802 as a gunpowder mill and has since diversified into various sectors including materials, chemicals, and healthcare.

Trial Stage

A phase in the product adoption process where consumers first use a product on a limited basis to assess its value.

Innovation Stage

The phase in the product life cycle where a new product is introduced to the market and begins to grow in acceptance and use.

Promotion Objectives

Goals a company aims to achieve through its promotional activities, such as increasing brand awareness or boosting sales.