A Firm That Uses CRM Data to Generate Coupons for Customers

question 110

Multiple Choice

A firm that uses CRM data to generate coupons for customers based on their past purchases is using the CRM data to

• A)tailor customer promotions.
• B)reduce order cycle time.
• C)reduce cognitive dissonance.
• D)build customer equity.
• E)understand how customers interact.

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Definitions:

Illegal Act

An action that violates laws, regulations, or statutes, resulting in criminal or civil legal consequences.

Notify SEC

The act of informing the Securities and Exchange Commission about relevant or required information.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, presenting the results of its operations and the state of its assets and liabilities in an organized manner.

Ethical Obligation

A moral duty or commitment to act in a certain way based on ethical principles, regardless of personal interests.