Once Marketers at Levi's Found Out That Growing the Cotton

question 1

Multiple Choice

Once marketers at Levi's found out that growing the cotton needed to make its jeans used a great deal of water, it joined the Better Cotton Initiative to teach farmers how to grow cotton with less water. This is an example of Levi's commitment to

• A)corporate philanthropy.
• B)sustainable marketing.
• C)value-driven marketing.
• D)environmental marketing.
• E)eco-marketing.

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Definitions:

Domestic Consumption

The total amount of goods and services consumed within a country's borders.

Tariff

A tax imposed on imported goods and services, designed to increase the price and reduce the demand for foreign products.

Imports

Goods or services brought into one country from another for sale or use.

Production Quota

A limit set by authorities or organizations on the amount of a product that can be produced, often used to control supply and stabilize or increase prices.