The Cascade Oaks Mall Uses a Software That Tracks Its

question 62

Multiple Choice

The Cascade Oaks Mall uses a software that tracks its customers' shopping patterns at different stores within the mall. The mall then uses this software to send coupons to customers for the stores where they frequently shop. This mall is engaging in

• A)customer segmentation analysis.
• B)share of customer management.
• C)target market segmentation.
• D)lifetime value marketing.
• E)customer relationship management.