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Brandi ordered a new swimsuit online. Once the order was complete, the company sent her an e-mail with a link to the shipping status of her order. Brandi could use this link at any time to see exactly where her package was in the delivery process. This is an example of ________ ________ communication.
Personal Influences
The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors.
Buying Behavior
The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.
Buying Decisions
The process by which a consumer chooses whether or not to purchase an item, often influenced by various factors.
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