In the GAP Model, the Distance Between What Customers Expect

question 9

Multiple Choice

In the GAP Model, the distance between what customers expect and what a company thinks they expect occurs in

• A)Gap 1.
• B)Gap 2.
• C)Gap 3.
• D)Gap 4.
• E)Gap 5.

---

Definitions:

Minority Group Members

Individuals belonging to a specific group within a population that is smaller in numbers and often faces different treatment or discrimination compared to the majority group.

Dominant Culture

The prevailing cultural practices, values, and beliefs that are considered the norm within a society or a specific social group.

Cultural Assimilation

The process through which a person or a group's language and/or culture come to resemble those of another group, often losing their original identity.

Downward Social Comparison

A psychological phenomenon where individuals compare themselves to others who are worse off in order to feel better about their own situation.