Which Data Analysis Tool Allows Firms to Monitor the Actual

question 19

Multiple Choice

Which data analysis tool allows firms to monitor the actual costs of doing business with customers to ensure that it is focusing on the most profitable customers?

• A)customer segmentation analysis
• B)demographic value analysis
• C)lifetime value analysis
• D)predictive modeling
• E)recency-frequency-monetary analysis

---

Definitions:

Freewheeling

Freewheeling is engaging in spontaneous, unstructured, and unrestricted behavior or thought, often allowing creativity and ideas to flow without limitation.

Majority Rule

A decision-making process where the option that receives more than half of the votes wins.

Co-acting Team Pattern

A team configuration where members work independently towards a common goal but their tasks do not require constant interaction among them.

Centralized Communication Network

A communication structure where all decisions and processes are handled through a single central point or authority, leading to streamlined decision-making processes.