The Measurement of How Well a CRM Program Prioritizes Customers

question 127

Multiple Choice

The measurement of how well a CRM program prioritizes customers based on each customer's profitability is referred to as

• A)share of customer.
• B)lifetime value.
• C)customer focus.
• D)customer equity.
• E)dollar fill rate.

---

Definitions:

Considerable Traveling

Refers to the significant amount of travel, often required by certain professions, to meet clients, attend meetings, or supervise operations.

Sales Jobs

Positions or careers focused on selling products or services, and may involve direct customer interaction, strategy development, and target achievement.

Customer Relationship Process

A strategic approach to managing a company's interactions with current and future customers, often involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Sales Career Path

A progression of job roles and responsibilities in the sales domain, potentially leading from entry-level positions to senior sales leadership.