Colin Is Thinking About Starting His Own Business, Which Would

question 60

Multiple Choice

Colin is thinking about starting his own business, which would involve attracting, maintaining, and enhancing customer relationships. If Colin wants a successful business that builds good relationships with customers, what must he do?

• A)only talk about how the company creates value for customers
• B)establish customer value and deliver customer value
• C)get as many customers as possible, regardless of their profitability
• D)outsource marketing to a more competent firm
• E)frequently post on social media

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Definitions:

Cognitive Performance

The ability to perform tasks that require attention, memory, reasoning, and the processing of information.

Emotionally Flat

A state or condition where an individual exhibits minimal emotional reactions or expressions.

Internal Body Temperature

The temperature maintained within the body of a living organism, which is necessary for proper metabolic function.

Loss of Appetite

A decrease in the desire to eat, which can result from a variety of conditions including illness, emotional distress, or use of certain medications.