According to Your Text, Why Are Brand Loyal Customers an Important

question 115

Multiple Choice

According to your text, why are brand loyal customers an important contributor to a firm's long-term success and profitability?

• A)Brand loyal customers typically don't use coupons to reduce the price of the product.
• B)Brand loyal customers write positive reviews of the firm.
• C)Brand loyal customers typically exhibit more price sensitivity.
• D)Brand loyal customers typically exhibit less price sensitivity.
• E)Brand loyal customers write negative reviews of the competition.

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Definitions:

Conventional

Adhering to accepted standards or practices; typical or expected behavior or way of doing things.

Kohlberg

Refers to Lawrence Kohlberg, an American psychologist best known for his theory of stages of moral development.

Stealing Behavior

The act of taking someone else’s property without permission or legal right and without intending to return it, recognized as a violation of social norms and laws.

Gilligan's Approach

An ethical theory and approach to moral development emphasizing the importance of relationships, care, and empathy, developed by Carol Gilligan.