As a Marketing Tool, Packaging

question 68

Multiple Choice

As a marketing tool, packaging

• A)is not something that marketers are involved with.
• B)gives a product a chance to stand out among all the other choices on a store shelf.
• C)is not very important for communicating to the consumer.
• D)does little to help promote and reinforce brand image.
• E)is only crucial to a few products, since most products are heavily promoted in other ways.

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Definitions:

"You" Attitude

A communication style that focuses on and prioritizes the needs, interests, or preferences of the audience or recipient.

Credentials

Documents or qualifications proving a person's background, expertise, and legitimacy in a specific field or profession.

Credibility

The quality of being trusted and believed in, often based on a reputation for honesty and reliability.

Performance Levels

Different stages or degrees of proficiency demonstrated by individuals or entities in accomplishing tasks or achieving goals.