In a Brand Recognition Strategy, How Can Marketers Tell If

question 140

Multiple Choice

In a brand recognition strategy, how can marketers tell if consumers are truly able to identify the brands they have seen and distinguish between those and brands that they have not been exposed to?

• A)They use decoys that consumers could not possibly have seen.
• B)They ask consumers what comes to mind when they think about the brand.
• C)They ask consumers questions about details of the brand.
• D)They ask consumers to compare the brand to a person, animal, or car.
• E)They repeat the technique several times.

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Definitions:

Representativeness Heuristic

A decision-making heuristic in which people make judgments about samples according to the populations they appear to represent.

Judgments

The cognitive processes of evaluating information or situations and making decisions or forming opinions.

Positive Instance

An example that fits or supports a particular rule or classification, used in the process of hypothesis testing.

Negative Instance

A term or example that does not fit a specific rule or pattern under investigation, often used in the study of logic and cognition.