The Makers of Tide Laundry Detergent Partnered with the Makers

question 91

Multiple Choice

The makers of Tide laundry detergent partnered with the makers of Febreze air fresheners to come up with a new line of laundry detergent infused with Febreze scents. In turn, Febreze also came up with a new air freshener featuring Tide's original scent. This is an example of

• A)dual branding.
• B)brand revitalization.
• C)partner branding.
• D)co-branding.
• E)brand extension.

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Definitions:

Resistance to Change

Resistance to change is the opposition or unwillingness of individuals or groups to alter their behavior, processes, or structures in response to new conditions or innovations.

Empathy and Support

The ability to understand other people's feelings coupled with providing help or encouragement.

Participation and Involvement

The act of taking part in an activity or situation, showing commitment or having a stake in the process or outcome.

Communication Competency

The ability to effectively convey information, understand others, and interpret messages across various channels and contexts.