The Makers of Tide Laundry Detergent Partnered with the Makers

question 91

Multiple Choice

The makers of Tide laundry detergent partnered with the makers of Febreze air fresheners to come up with a new line of laundry detergent infused with Febreze scents. In turn, Febreze also came up with a new air freshener featuring Tide's original scent. This is an example of

• A)dual branding.
• B)brand revitalization.
• C)partner branding.
• D)co-branding.
• E)brand extension.

---

Definitions:

Predict Behaviour

Predicting behaviour involves using knowledge of past actions and psychological principles to anticipate future actions of individuals or groups.

Aptitude Tests

Standardized tests designed to measure an individual's potential to acquire skills and knowledge.

Predictive Tests

Tests designed to forecast the likelihood of developing diseases or disorders based on genetic, environmental, or lifestyle factors.

Intelligence Tests

Standardized tests designed to measure cognitive abilities and potential, including problem-solving skills, memory, and understanding of concepts.