Which Statement Regarding Monitoring a Social Brand Is True

question 129

Multiple Choice

Which statement regarding monitoring a social brand is true?

• A)Most social network monitoring sites only allow monitoring of one particular platform.
• B)The social monitoring tools currently available on the market are difficult to set up.
• C)There are not very many social monitoring tools currently on the market, and the ones that are available tend to be expensive.
• D)Firms that use social monitoring tools are better prepared to facilitate an ongoing dialogue with customers to strengthen brand loyalty over time.
• E)Unless a firm has a website or is selling its product in some sort of online format, there is no need to monitor social network activity.

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Definitions:

Disposable Income

Post-tax disposable income that households can allocate for spending and saving.

Saving

The process of setting aside a portion of current income for future use, either by depositing the money in a bank or investing in various financial assets.

Disposable Income

The amount of income left for spending or saving after taxes and other deductions have been subtracted.

Saving

The act of setting aside a portion of one’s income for future use, instead of spending it immediately.