What Move by Marketers Could Potentially Devalue a Brand and the Company's

question 130

Multiple Choice

What move by marketers could potentially devalue a brand and the company's relationship with customers?

• A)"liking" or reposting positive word-of-mouth
• B)keeping a presence on more than one social media platform
• C)highlighting your brand's attributes over your competition
• D)continually offering discounts or specials
• E)using customers as brand advocates

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Definitions:

Corporate Entity

A legal entity that is separate and distinct from its owners, which can own assets, incur liabilities, and conduct business.

Debt Securities

Financial instruments representing money borrowed that must be repaid, with terms that define the amount, interest rate, and maturity date.

Bonds

Fixed income investments in which an investor loans money to an entity (corporate or governmental) that borrows the funds for a defined period at a variable or fixed interest rate.

Convertible Bond

A type of bond that can be converted into a predetermined number of shares of the issuing company's stock.